In an increasingly complex, volatile and fast-changing world, profit as an end in itself becomes insufficient to sustain a company’s long-term success. Profit is essential, but more is needed.
Thinking about business from the lens of sustainability means thinking systemically, understanding that companies and societies are interconnected and affect each other all the time.
That’s why we believe sustainable thinking enables access to shared value levers, both tangible and intangible. It helps mitigate risks, anticipate crises, and identify opportunities for innovation and growth in the short, medium, and long term. Some examples:
Understanding the maturity and the impacts of certain topics on society is an undeniable requirement to anticipate risks and crises in business, avoiding loss of profitability and reputational value.
Therefore, we map social, environmental and business contexts in depth, developing consistent strategies that identify trends, generate opportunities and anticipate financial and reputational risks.
And we go further: we identify the intersection between societal and business relevant themes while they are still emerging and before they are consolidated, making it possible not only to manage risks more assertively, but also to map great opportunities for differentiation and growth for our clients.
We believe that a consistent sustainability strategy is worthless without an effective tactical plan capable of transforming it into action, guaranteeing effective returns for the business and society. Therefore, we take care of every detail of the execution stage with the same excellence and consistency dedicated to the strategic phase.
Our experience qualifies us to work in different stages of the sustainability journey, from strategy to action, understanding that each company has specific needs and contexts.
We identify and value partnerships that enhance our work. We have a broad network of highly qualified specialists who are connected to our projects on demand, bringing a range of different perspectives and valuable contributions.
We strategically consider both environmental and social dimensions, establishing priorities aligned with the company's business objectives, comprehensively mapping the stakeholders that affect and are affected by the business. Examples of deliverables:
We develop and implement projects that bring strategy to life through execution that focuses on excellence.. We have extensive experience in project management, budget management and coordination of teams and partners in projects already implemented in all regions of Brazil. Examples of deliverables:
Our extensive knowledge in Communication enables us to develop strategies through concrete initiatives capable of building a company's image and the perception of the brand as socially and environmentally responsible for all its stakeholders. There is no sustainability without transparency and without engagement, Communication is essential on this journey. Examples of deliverables:
Founding partner of Oitto, Aline holds a PhD and Master’s in Social Communication from PUC RJ, a bachelor’s degree in Social Communication from UFRJ, and a postgraduate degree in Sustainability Management from Fundação Dom Cabral, an Executive MBA and extension in Consumer Anthropology, both from Coppead / UFRJ. With 20 years of experience in Communication and Marketing in large advertising agencies, working with national and international clients, she has been dedicated to projects with a positive impact since 2012. Mother of two charismatic and fun teenagers, Aline is driven by the possibility of contributing to the redefinition of business success.
Founding partner of Oitto, Cláudia has a postgraduate degree in Economics and Business Sustainability Management from the UFRJ Institute of Economics, a bachelor’s degree in Social Communication from UFRJ, and a postgraduate degree in Sustainability Management from Fundação Dom Cabral. For more than 25 years, in Brazil and Latin America, she managed the communication of major national and international brands in the advertising market. Since 2000, CLaudia has managed a positive impact program in Baixada Fluminense (Rio de Janeiro) and is proud to be a social entrepreneur for all these years. Passionate about people and good ideas, Claudia believes she can make a difference in building a scenario where companies, brands and society have a healthy and fair relationship.
Head of Customer Service and New Business at Oitto, Julia Barros has a bachelor’s degree in Social Communication from PUC RJ. Juliahas more than 20 years of experience in Customer Service with a focus on branding, communication strategy and business. Having worked in agencies in Rio and São Paulo with national and international brands from different segments, Julia thrives on building strong relationships, partnerships and making new connections, promoting a light and collaborative work environment. Julia believes that people and businesses (which are carried out by people) are agents that transform society. Mother of two wonderful boys, . Every day is a learning experience and a chance for a meaningful exchange.
Bruna is a researcher with a bachelor’s degree in Geography from PUC-Rio and is also an Environmental Technician. She began her career as a Young Apprentice in a multinational construction company and later managed a family business for a year. She worked on a sociocultural mapping project in Duque de Caxias (State of Rio de Janeiro) and contributed for three years to the production of a theatre company. She was part of the production team for the “Imbariê Contra o Corona” campaign and worked for four years as Production Director at FAIM (Arts Festival in Imbariê), in Baixada Fluminense - RJ. Passionate about the relationship between the environment and society, Bruna believes that effective and humanized management, guided by strategic mapping, can bridge the gap between dreams and resources.
Karina has a bachelor’s degree in Communication from PUC-Rio. Since 2015 she has been a volunteer at Instituto TMJ Rocinha, where she works producing social projects in the community. For two years, she was part of the audiovisual production content team for the Rocinha Foco channel, the largest community digital media channel in Rocinha. Karina is originally from the state of Pernambuco, but it was in Rio de Janeiro where she found the opportunities to explore the world. She carries her northeastern accent with great pride and is recognized for her strength and sensitivity as an authentic woman from Pernambuco.
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